Journal of Consumer Research 1976
The Socially Conscious Consumer-Another Look at the Data
Abstract
Several researchers have attempted to construct models of the socially and ecologically conscious consumer and subject them to empirical test, but results have been largely disappointing. The author looks at the most recent of these attempts and uses its “negative” findings to construct a model which is more sensitive to the political dimensions of consumption activities.
- DOI
- 10.1086/208659
- Sources
- openalex