Journal of Consumer Research 1975

An Interaction Model of Consumer Utility

Paul E. Green; Michael T. Devita

Abstract

The main-effects, additive utility model is extended to include two-factor interaction via a two-stage data collection procedure. The model is applied illustratively to a set of menu preferences data. The article concludes with a discussion of the model's implications for consumer behavior theory.

DOI

10.1086/208625

Sources

openalex

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓