Journal of Consumer Research 1989

Information Overload and the Nonrobustness of Linear Models: A Comment on Keller and Staelin

Robert J. Meyer; Eric J. Johnson

Abstract

Robert J. Meyer, Eric J. Johnson; Information Overload and the Nonrobustness of Linear Models: A Comment on Keller and Staelin, Journal of Consumer Researc

DOI

10.1086/209189

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓