Journal of Consumer Research 1982
Monitoring Communication Effects: A Cognitive Structure/Cognitive Response Approach
Abstract
How do people cognitively react to persuasive communications? This study addresses this question from a cognitive structure/cognitive response perspective. Emphasis is on the impact of belief discrepancy on cognitive response behavior and the relationship between cognitive response and cognitive structure constructs.
- DOI
- 10.1086/208897
- Sources
- openalex