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Journal of Consumer Research 1990

The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens (1988)

Timothy B. Heath

University of Pittsburgh

Abstract

Journal Article The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens (1988) Get access Timothy B. Heath Timothy B. Heath Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 17, Issue 2, September 1990, Pages 237–241, https://doi.org/10.1086/208553 Published: 01 September 1990

DOI
10.1086/208553
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