Journal of Consumer Research 1977
Consumer Decision Making: The Technical Efficiency Approach
Abstract
Journal Article Consumer Decision Making: The Technical Efficiency Approach Get access Loren V. Geistfeld Loren V. Geistfeld Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 1, June 1977, Pages 48–56, https://doi.org/10.1086/208678 Published: 01 June 1977 Article history Received: 01 May 1976 Revision received: 01 February 1977 Published: 01 June 1977
- DOI
- 10.1086/208678
- Sources
- openalex