Journal of Consumer Research 1981

Television Nonviewers: An Endangered Species?

Marilyn Jackson‐Beeck¹; John P. Robinson

¹ Blue Cross Blue Shield Association

Abstract

Time use is described for adults who recorded no television viewing in diaries kept in conjunction with the 1975–76 University of Michigan national probability survey on time use. Results show nonviewers more active than viewers in almost all forms of activity involving work, child rearing, recreation, personal care, education, and social interaction.

DOI

10.1086/208825

Sources

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