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Journal of Consumer Research 1978

Are Highly Credible Sources Persuasive?: Rejoinder

Brian Sternthal1; Ruby Roy Dholakia

1 Marketing

Abstract

Journal Article Rejoinder Get access Brian Sternthal, Brian Sternthal Search for other works by this author on: Oxford Academic PubMed Google Scholar Ruby Roy Dholakia Ruby Roy Dholakia Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 5, Issue 1, June 1978, Pages 67–69, https://doi.org/10.1086/208716 Published: 01 June 1978 Article history Received: 01 March 1978 Published: 01 June 1978

DOI
10.1086/208716
Sources
openalex

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