Journal of Consumer Research 1980
Books on Quantitative Methods for Consumer Research
Abstract
This paper presents a systematic review of selected books published during the last five to ten years that deal with quantitative methods. A scheme for organizing various data analysis situations and appropriate techniques is developed as a basis for this review. Some special issues on multivariate methods and opportunities for development of new methods are also discussed.
- DOI
- 10.1086/208807
- Sources
- openalex