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Journal of Consumer Research 1978

Socioeconomic and Social-Psychological Influences on Reasons Wives Work

Jeanne L. Hafstrom; Marilyn M. Dunsing

Abstract

The reason wives work was investigated to provide insight into one process leading up to consumer behavior. Support was found for hypotheses that both socioeconomic and social-psychological variables determine reasons wives work and that determinants of these reasons are different for wives in higher and lower income families.

DOI
10.1086/208728
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