Journal of Consumer Research 1977

New Directions for JCR

Jerry Wind

Abstract

New Directions for JCR Jerry Wind Jerry Wind Chairman, JCR Policy Board Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 1, June 1977, Pages 59–60, https://doi.org/10.1086/208680 Published: 01 June 1977

DOI

10.1086/208680

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓