On "A Programming Model of Consumer Choice Among Multiattributed Brands"
Journal of Consumer Research
1979
Journal Article On “A Programming Model of Consumer Choice Among Multiattributed Brands” Get access Ronald R. Yager Ronald R. Yager Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 3, December 1979, Pages 317–319, https://doi.org/10.1086/208774 Published: 01 December 1979 Article history Received: 01 July 1978 Revision received: 01 May 1979 Published: 01 December 1979
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