Journal of Consumer Research 1988
Preference Trees, Preference Hierarchies, and Consumer Behavior
Abstract
Journal Article Preference Trees, Preference Hierarchies, and Consumer Behavior Get access Don L. Coursey Don L. Coursey Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 3, December 1988, Pages 407–409, https://doi.org/10.1086/209180 Published: 01 December 1988 Article history Received: 01 March 1988 Revision received: 01 June 1988 Published: 01 December 1988
- DOI
- 10.1086/209180
- Sources
- openalex