Journal of Consumer Research 2016
Tutorials in Consumer Research
Abstract
We are excited to launch a new initiative at JCR called “Tutorials in Consumer Research.” The goal of this initiative is to provide valuable how-to information for potential authors. We hope to help both junior scholars, including PhD students, and more established scholars who simply lack rigorous training or up-to-date knowledge in particular areas, to learn aspects of the art and craft of doing research that has the potential to be published in top-tier journals (including but not limited to JCR ). We were inspired to do this by the diversity of papers submitted to JCR by authors at all levels of academia and from all around the world. For example, 37% of papers submitted to JCR in 2014–2015 came from authors based outside North America. We are not the first to think of this idea; other interdisciplinary journals, such as the Academy of Management Journal , have published similar types of tutorials. We believe that a tutorial series that addresses conceptual as well as methodological aspects of research can help the field develop and grow.
- DOI
- 10.1093/jcr/ucw022
- Sources
- openalex