Journal of Consumer Research 2012

On the dangers of pulling a fast one: The effects of advertisement disclaimer speed on purchase intention

Kenneth C. Herbst; Eli J. Finkel¹; D.M. Allen; Gráinne M. Fitzsimons

¹ Psychology

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓