← Search Journal of Consumer Research 1981 JCR Forthcoming Issue September 1981 DOI10.1093/jcr/8.1.backcover Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓