Journal of Consumer Research 2023

Expression of Concern: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth

DOI

10.1093/jcr/ucad036

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓