Journal of Consumer Research 2024

Policy Board Note

Abstract

ThePersuasiveness of Competence versus Warmth,"(

DOI

10.1093/jcr/ucae013

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓