The E.P.R.G. Schema and Multinational Management: A Perspective of Employment Practices
Abstract
In order to develop geocentric orientation, multinationalfirms must develop management and marketing tactics that can effectively deal with local market environments. These firms cannot allow themselves to optimize on an international scale. Local market decisions must be made in light of their effect upon the entire company.
- DOI
- 10.1177/014920637500100105
- Sources
- openalex