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Journal of Management Studies 1986

MANAGERS’ PROTOTYPES OF FINANCIAL TERMS

Eric J. Walton

The University of Western Australia

Abstract

Like most experience, people endow organizations with meaning. Meaninggiving has been explained as a categorization process of matching stimuli against prototypes. This study explores the applicability of such a view to organizations by focusing on a central component of the perspective ‐ prototypes. A phenomenological design is used to uncover the content of organizational prototypes. Data collected from a sample of managers in the financial industry demonstrate the utility of the prototype notion, indicating that further exploration is warranted of how organizations are categorized.

DOI
10.1111/j.1467-6486.1986.tb00442.x
Sources
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