← Search Journal of Management Studies 1979 ADVERTISING AND CONCENTRATION: A REAPPRAISAL OF HYPOTHESES A. J. Reeves; Neil Hood DOI10.1111/j.1467-6486.1979.tb00376.x Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓