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Journal of Management Studies 1977

?WATER TO SPAIN?: AN EXPORT DECISION ANALYSED IN THE CONTEXT OF ORGANIZATIONAL LEARNING

Kjell Grønhaug

Abstract

This paper focuses on various aspects of a decision made by a Norwegian firm in order to export fresh water to Spain. Based on a broad description with various perspectives of organizational learning in mind, the case was analysed and interpreted. It was found that both individual and structural factors attributed to incomplete and biased learning and lack of adequate adaption to the circumstances.

DOI
10.1111/j.1467-6486.1977.tb00615.x
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