Journal of Management Studies 1964

MEASURING UNCERTAINTY IN BUSINESS INVESTIGATIONS WITH SPECIAL REFERENCE TO MARKET RESEARCH

Rex V. Brown

University of Cambridge

DOI

10.1111/j.1467-6486.1964.tb00129.x

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓