← Search Journal of Management Studies 1970 THE MYTH OF THE PERCENTAGE SAMPLE P. G. Moore DOI10.1111/j.1467-6486.1970.tb00487.x Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓