Journal of Marketing Research 1994

Organizational Citizenship Behaviors and Sales Unit Effectiveness

Philip M. Posdakoff; Scott MacKenzie

Indiana University

Abstract

Organizational citizenship behaviors (OCBs) are defined as discretionary, extra-role behaviors on the part of a salesperson that have been shown to influence managers’ evaluations of performance. I...

DOI

10.2307/3152222

Sources

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓