Journal of Marketing Research 1990

The Influence of Message Framing and Issue Involvement

Durairaj Maheswaran¹; Joan Meyers-Levy²

¹ New York U, Stern School of Business, US · ² University of Chicago

Abstract

Studies examining message framing effects on persuasion have produced mixed results. Some studies show positively framed messages, which specify attributes or benefits gained by using a product, to...

DOI

10.2307/3172593

Sources

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓