← Search Journal of Marketing Research 2001 Incorporating Marketing Mix Variables in Models of the Diffusion of Successive Generations of Technological Innovations Peter J. Danaher Sources openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓