Journal of Marketing Research 1994

Finding Choice Alternatives in Memory: Probability Models of Brand Name Recall

J. Wesley Hutchinson; Kalyan Raman; Murali K. Mantrala

DOI

10.2307/3151875

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓