Journal of Marketing Research 1988

The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazines

Marian Friestad; Jacob Jacoby; Wayne D. Hoyer

DOI

10.2307/3172536

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓