Journal of Marketing Research 1994

An Efficiency Criterion for Marketing Design

Birger Wernerfelt

DOI

10.2307/3151876

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓