Journal of Marketing Research 2005
What Has Marketing Learned from Richard Johnson?
Abstract
Richard Johnson has had a remarkable career in an era that integrated the use of computers and mathematical models into marketing research. This article summarizes his contributions in terms of theoretical advances, practical solutions, and the development of a culture that links the academic and practitioner worlds. The author speculates on the personality traits that made Johnson so successful and ways that his critical roles can be fulfilled by others in the future.
- DOI
- 10.1509/jmkr.2005.42.3.250
- Sources
- openalex