Journal of Marketing Research
2013
Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis
Tanuka
Ghoshal1;
Eric
Yorkston2;
Joseph C.
Nunes3;
Peter
Boatwright4
1 Indian School of Business · 2 Texas Christian University · 3 University of Southern California · 4 Carnegie Mellon University
- DOI
- 10.1177/002224371305000510
- Sources
-
semanticscholar
openalex
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