← Search Journal of Marketing Research 1994 Benchmarks for Discrete Choice Models Manohar U. Kalwani; Robert J. Meyer; Donald G. Morrison DOI10.2307/3151947 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓