Journal of Marketing Research
2007
National Brands, Local Branding: Conclusions and Future Research Opportunities
Bart J.
Bronnenberg1;
Sandipan
Dhar;
Jean-Pierre
Dubé
1 Japan External Trade Organization
- DOI
- 10.1509/jmkr.44.1.26
- Sources
-
semanticscholar
openalex
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