← Search Journal of Marketing Research 1994 State of the Art Marketing Research R. Dale Wilson; A. B. Blankenship; George Edward Breen DOI10.2307/3151886 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓