Journal of Marketing Research 2013

Framing Influences Willingness to Pay but not Willingness to Accept

Yang Yang; Joachim Vosgerau; George Loewenstein

DOI

10.1509/jmr.12.0430.1

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓