Journal of Marketing Research 1983
An Experimental Test of the Effects of a Monetary Incentive on Cooperation Rates and Data Collection Costs in Central-Location Interviewing
Abstract
Frederick Wiseman, Marianne Schafer, Richard Schafer, An Experimental Test of the Effects of a Monetary Incentive on Cooperation Rates and Data Collection Costs in Central-Location Interviewing, Journal of Marketing Research, Vol. 20, No. 4 (Nov., 1983), pp. 439-442
- DOI
- 10.2307/3151448
- Sources
- openalex