← Search Journal of Marketing Research 1983 A Monte Carlo Simulation Study of Two Approaches for Aggregating Conjoint Data James B. Wiley; James T. Low DOI10.2307/3151444 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓