Journal of Marketing Research 1985

Iterative Partitioning Methods: The use of Mapping Theory as a Clustering Technique

Terence A. Oliva^1,2,3; R. Eric Reidenbach⁴

¹ Rutgers, The State University of New Jersey · ² Rutgers Sexual and Reproductive Health and Rights · ³ Rütgers (Germany) · ⁴ University of Mississippi

Abstract

This article supplements the Punj and Stewart review article on cluster analysis that appeared in the May 1983 issue of the JMR. In particular, the authors look at the use of mapping theory as an iterative partitioning method of clustering. Both a numerical example and an empirical application are presented to help explain and demonstrate the technique.

DOI

10.1177/002224378502200108

Sources

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓