Journal of Marketing Research 1994

Event History Analysis

George M. Zinkhan; F. Christian Zinkhan; Kazuo Yamaguchi; Jacques Hamel; Stéphane Dufour; Dominic Fortin

DOI

10.2307/3152202

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓