Journal of Marketing Research
1980
Forecasting: An Appraisal for Policy Makers and Planners
Manoj K.
Agarwal;
W.
Ascher;
Gwilym M.
Jenkins;
D. L.
Harwood;
E
Grossman;
Earl L.
Bailey;
Vithala R.
Rao;
James E.
Cox;
Bruce L.
Bowerman;
Richard T.
O'Connell;
Spyros
Makridakis;
Steven C.
Wheelwright
- DOI
- 10.2307/3150940
- Sources
-
semanticscholar
openalex
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