Journal of Marketing Research 1985

Iterative Partitioning Methods: The Use of Mapping Theory as a Clustering Technique

Terence A. Oliva; R. Eric Reidenbach

DOI

10.2307/3151553

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓