Journal of Marketing Research 2014

Comments on Ralph Day's JMR Editorship—1969 to 1972

David A. Aaker

University of California, Berkeley

DOI

10.1509/jmr.51.1.4

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓