Journal of Marketing Research 2014

Editorship of Harper W. Boyd Jr. (1975–1978)

Richard J. Lutz

University of Florida

DOI

10.1509/jmr.51.1.6

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓