Journal of Marketing Research 1994

Database of Marketing Research, Search Software, Version 1.0

David Cohen

DOI

10.2307/3152204

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓