Journal of Marketing Research 1979

Marketing Research

V. Kanti Prasad; David J. Luck; Hugh G. Wales; D.A. Taylor; Ronald S. Rubin

DOI

10.2307/3150887

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓