← Search Journal of Marketing Research 1979 Journal of Marketing Research Annotated Subject Index and Author/Title Index Volume XVI, 1979 DOI10.1177/002224377901600425 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓