Journal of Marketing Research 2012

Self-threat and Product Failure: How Internal Attributions of Blame Impact Consumer Complaining Behavior

Lea Dunn; Darren W. Dahl

DOI

10.1509/jmr.11.0168

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓