← Search Journal of Marketing Research 1988 Annotated Subject Index and Author/Title Index Volume XXV, 1988 DOI10.1177/002224378802500418 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓