← Search Journal of Marketing Research 2001 Annotated Subject Index and Author/Title Index 1997–2001 DOI10.1509/jmkr.38.4.528.18906 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓